TWEEK expands in European markets – Spain, France, Portugal next to join the candy revolution
Swedish TWEEK Sweets with Benefits signs a new partnership with Chef Sam to introduce the brand into the Iberian and French markets. Also, Finnish S Group introduces TWEEK to 408 stores across Finland.
TWEEK is the leading brand in Sweden for sugar-reduced confectionery and offers a wide range of both pre-packed products and unique bulk varieties. The company was acquired in the summer of 2020 by Humble Group (formerly Bayn Group). In the autumn of 2020, the brand began launching in several export markets such as China, the United Kingdom, Germany, and the Nordic countries. TWEEK has now signed a partnership with Chef Sam to introduce the brand into the Iberian and French markets.
Chef Sam is a multinational company with a presence in 14 countries whose mission is to develop healthy food and beverage brands across Europe.
"In Chef Sam we are very happy and excited about the agreement with TWEEK. We strongly believe that the superior quality and healthy proposal of the TWEEK range will be appreciated by both retailers and consumers in our countries” – Jose Cano Serrano, CEO Chef Sam.
Within the Finnish market, TWEEK has an agreement with S Group, a customer-owned Finnish network of companies in the retail and service sectors, with more than 1,800 outlets in Finland. With S Group TWEEK is now listed in more than 400 stores across the country.
“TWEEK is steadily growing and we are excited to continue our candy revolution together with our new business partners. In the world of today we see a genuine interest within the field of better-for-you products among retailers as well as end consumers. We are happy to be a part of this growing movement - promoting health and balance on a global scale, Åsa Rosén, Founder TWEEK.
TWEEK is the leading brand in Sweden for sugar-reduced confectionery and offers a wide range of both pre-packed products and unique bulk varieties. The company was acquired in the summer of 2020 by Humble Group (formerly Bayn Group). In the autumn of 2020, the brand began launching in several export markets such as China, the United Kingdom, Germany, and the Nordic countries. TWEEK has now signed a partnership with Chef Sam to introduce the brand into the Iberian and French markets.
Chef Sam is a multinational company with a presence in 14 countries whose mission is to develop healthy food and beverage brands across Europe.
"In Chef Sam we are very happy and excited about the agreement with TWEEK. We strongly believe that the superior quality and healthy proposal of the TWEEK range will be appreciated by both retailers and consumers in our countries” – Jose Cano Serrano, CEO Chef Sam.
Within the Finnish market, TWEEK has an agreement with S Group, a customer-owned Finnish network of companies in the retail and service sectors, with more than 1,800 outlets in Finland. With S Group TWEEK is now listed in more than 400 stores across the country.
“TWEEK is steadily growing and we are excited to continue our candy revolution together with our new business partners. In the world of today we see a genuine interest within the field of better-for-you products among retailers as well as end consumers. We are happy to be a part of this growing movement - promoting health and balance on a global scale, Åsa Rosén, Founder TWEEK.